Inventor | Maker | Designer

What Is It?

Citibike (red)

 

Citibike (Red) is a collaborative effort to engage New Yorkers in increased physical activity.

New York City is beginning to provide more opportunities for outdoor recreation through a number of outlets. One of the most significant is bike lanes. But commuter culture dominates the lanes and Citibike is not able to reach its full potential beyond the commuter mindset. There are so many people out there who want to ride, but are turned away by the city's limitations. We set out to solve the problem.

How can we activate an untapped potential in Citibike to get a more diverse group of users active in NYC bike culture?