Rewrite the Dream 2016
“Rewrite The Dream” came together as a way to proclaim a new American dream. On a stage in front of the public, groups and individuals stepped up to shout their own ambitions out into the world. And while the American dream can no longer take hold in a unified belief of the atomic family, high society opportunity, and the white picket fence, we gathered to show that we can still join in support of each person’s individual dreams.
It started with just a few questions: What are three material things you want in your life? What are three non-material goals you have? And with those answers, a dream came to be in the form of a Mad-Lib. Participants could then take their dream up to the stage and read it aloud for all to hear.
Sometimes non-sensical and sometimes quite revealing, this comedic approach to co-creation led to a fun exposure of the things we have in common. There were aspirations, big and little fears, shared hobbies, and shared interests. And everyone had a few material values. Everyone except our friend Gina—who had apparently achieved everything she wanted in life! Her Mad-Lib read, “the one thing holding me back from achieving my dreams is (material noun) nothing.”
In process, Rewrite the Dream was one of our quicker projects. It was an in-the-moment response to the current state of affairs in American politics. But, the results were fantastic and we sent people back into the world with some pretty wonderful, new versions of the American dream.
in collaboration with Alexia Cohen, Josh Corn, Kevin Cook, Xumeng Mou, and Andrew Schlesinger.