Inventor | Maker | Designer

Personas

 

Through Four Personas...

we imagined 4 solutions to activate more people in the Citibike world. Each variation of Cibike (Red) tackled something we thought could improve NYC bike culture. First, we addressed the weighed down commuter. One thing that acts as a deterrent for Citibike users that is less of a problem regular cyclists is the carrying of cargo. In response, we introduced a cargo trike edition of Citibike (Red) to engage grocery shoppers and any other person who might be more weighed down on their way too and from work.