Inventor | Maker | Designer
CitibikePersonasForWeb_Lentz_1702145.jpg

Citi Bike (red)

New York City is beginning to provide more opportunities for outdoor recreation through a number of outlets. One of the most significant is bike lanes. But commuter culture dominates the lanes.

Citi Bike (red)

Citi Bike (red)

We see an opportunity in Citi Bike to reach a more diverse range of cyclists throughout NYC. Citi Bike (red) would introduce new forms of the product to engage users in a way that the standard bike cannot, activating new bikers in lanes dominated by commuter culture.

 With four personas, we explored the possibility of new bikes to make an impact on the way people ride.

With four personas, we explored the possibility of new bikes to make an impact on the way people ride.

TheTourist_Persona.jpg
TheDistanceRider_Persona.jpg
 Finding a nearby cargo bike, Alejandra is able to overcome the burden of multiple bags, a deterrent for many would-be bikers in the city.

Finding a nearby cargo bike, Alejandra is able to overcome the burden of multiple bags, a deterrent for many would-be bikers in the city.

CitibikePersonasForWeb_Lentz_170214.jpg
Alejandra_Storyboard.jpg
 in collaboration with Josh Corn, Xumeng Mou, and Oscar Pipson

in collaboration with Josh Corn, Xumeng Mou, and Oscar Pipson